GoodsObjects are all around us and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be good, can become not just an object of value but a complex of possible happiness, a moral source of perfection for any one of us. Our relation to things, Coccia,